SHTF Blog is rebranding to Survive Doomsday. The site still has the same owner, me, Derrick James. The same rebranding is happening for all associated social media channels. The web address has changed to reflect this. All SHTF Blog articles are now being forwarded to their new Survive Doomsday URL addresses.

Why Rebrand SHTF Blog?

When I started this website back in 2007 there were – literally – only a handful of prepper blogs. In fact, there were still relatively few blogs altogether, and most of those were personal blogs run on Blogger. In the world of online advances, 2007 was a long time ago. A lot has changed in that time.

I always liked the “SHTF” prepper acronym, and I will miss that as part of the brand, but “blog” now feels… outdated. While the same blog still exists, and will continue to exist under Survive Doomsday, to be a successful brand in today’s world you need more than a website. Back in 2007, a blog was all one needed.

Today, social media accounts and video content plays a much bigger role than just a blog. Put simply, the brand has to be much more than just a website now and “blog” does not fit a YouTube channel, TikTok channel, Pinterest page, etc.

Why Survive Doomsday?

I registered years ago when I had the idea of creating a survival series of books under the name. That was when I was regularly publishing prepper books under my other prepper business, Prepper Press. I may still develop that series of books, but I’m using the name now for my overarching online prepper presence.

There are a several reasons for Survive Doomsday:

  1. The name sums up what my content is about. Granted, “doomsday” is a bit extreme, but that’s fine. My content covers simple, short-term survival to more extreme “doomsday” survival.
  2. It is easy to remember. “SHTF Blog” summarized the blog aspect of the business, but “SHTF” was only understood by preppers already in the know. A casual reader stumbling across the site had no idea what “SHTF” was. I wanted a name that easily summarizes the type of content I publish.
  3. I love the logo. I always struggled with a “SHTF Blog” logo. For a while I was using a fan icon merged with a radioactive symbol, but that fan logo was shitty (ha ha). I never liked it so then I transitioned to sharing the Prepper Press squirrel logo, which I still like, but that compromised the Prepper Press brand which should remain exclusive to the prepper books I publish. With Survive Doomsday I was able to create a spin off the old Civil Defense logo from the Cold War era. Replace “CD” with “SD” and – *bam* – a great prepper logo!

What’s Next?

More of the same great content on the website with an additional focus on adding more video content to the Survive Doomsday YouTube channel. I am in the process of freeing myself up of some other, unrelated obligations to give more attention to prepping and producing prepping content. The need for personal prepping is greater than ever before, and while there are now countless prepper content producers writing articles and making videos, I like to think that my perspective is of value to many.

Stay tuned for more to come!