Across the right-of-center media sphere, examples of Nixonmania abound. Online, popular conservative activists are studying the history of Nixon’s presidency as a “blueprint for counter-revolution” in the 21st century. In the pages of small conservative magazines, readers can meet the “New Nixonians” who are studying up on Nixon’s foreign policy prowess. On TikTok, users can scroll through meme-ified homages to Nixon. And in the weirdest (and most irony laden) corners of the internet, Nixon stans are even swooning over the former president’s swarthy good looks.

“I’ve always been pretty fascinated with him,” said Curt Mills, a conservative journalist and self-professed Nixon fan. (Mills has contributed to POLITICO Magazine.) “I think the Nixon story is really an American story. He really is this guy who is from nowhere, and he’s just absolutely reviled … [but] I do think he has this charisma that’s sort of underrated.”

The Nixon renaissance is being driven in part by young conservatives’ genuine interest in Nixon, whom Mills colorfully described as “our Shakespearean president.” But when pressed about their pro-Nixon views, even his most sincere supporters readily admit that the Nixon-mania isn’t being driven solely — or even primarily — by academic interest in Nixon. Instead, the populist right’s ongoing effort to rehabilitate Nixon, which is unfolding against the backdrop of the 2024 Republican primary, is really about another divisive former Republican president: Donald Trump.

In the topsy-turvy historical tableau of 2023, to defend Nixon is to back Trump — and to rescue the former from historical ignominy is, according to the thinking of some young conservatives, to save the latter from the same fate.

“If we can rehabilitate Richard Nixon in a balanced and fair manner — or even if we can just create questions in the public discourse about Nixon and about Nixon’s presidency — then I think, by way of analogy, it will provoke similar questions about Donald Trump,” said the conservative activist Christopher Rufo, who published a lengthy defense of Nixon earlier this year for City Journal. “It will give us the kind of template, it will give us the precedents, it will give us the skills, where we can more effectively defend a conservative president against these kinds of attacks.”

Amid the surge of interest in Nixon, different conservatives are finding different things to admire in his legacy. Some — like Ramaswamy and Mills — have taken a shine to Nixon’s foreign policy realism, which they see as an alternative to the naive idealism that has led Democrats and Republicans alike into ill-fated entanglements abroad. In his speech at the Nixon Library, Ramaswamy identified Nixon as the forebear of his own foreign policy vision, which includes withdrawing from NATO, cutting off U.S. support for Ukraine and adopting a more combative military and economic posture toward China.

“No man is perfect — Richard Nixon definitely wasn’t — but one element of his legacy that I respect is reviving realism in our foreign policy,” said Ramaswamy in an interview from the campaign trail, pointing specifically to Nixon’s successful efforts to reestablish diplomatic relations with China during the 1970s. “Pulling Mao out of the hands of the USSR was one of the great victories that allowed us to come to the end of the Cold War … and it took an independent thinker like Nixon to lead us out of that.”

Meanwhile, other conservatives are looking to Nixon’s domestic policy as a template for the GOP’s battle against the liberal establishment and its alleged allies in government, academia and the media. In August, Rufo — who is best known for leading the conservative crusade against “critical race theory” — produced a short film called “Nixon Forever,” which identified the former president’s “law and order” policies and his efforts to constrain the power of the federal bureaucracy as “a blueprint for counter-revolution” in the 21st century. Rufo has gone so far as to suggest that the next Republican president look to Nixon’s brutal (and occasionally illegal) treatment of leftist groups like the Black Panthers and the Weather Underground as a model for their own war on the “radical left.”