As a real estate developer, Donald Trump loved to put his name on other people’s buildings. Now, he’s about to pull off a similar rebranding of the Republican National Committee.

It’s going to end in an implosion about as dramatic as his failed Atlantic City casino.

After forcing out onetime ally Ronna McDaniel as RNC chair, Trump has endorsed North Carolina GOP Chair Michael Whatley and his own daughter-in-law, Lara Trump, to lead the party apparatus.

In a recent television appearance, Lara Trump showed little appreciation for the responsibility her father-in-law is about to give her, as she summed up her guiding principle in a single sentence:

“Every single penny will go to the number one and the only job of the RNC — that is electing Donald J. Trump as president of the United States and saving this country.

Lara Trump

As a former RNC chair myself, I can say with confidence that electing Trump — or any other presidential candidate — is not the only job. 

Winning the White House is always a top goal, but, as

Michael Steele is a co-host of “The Weekend,” which airs Saturdays and Sundays at 8 a.m. ET on MSNBC. He is a former lieutenant governor of Maryland and a former chairman of the Republican National Committee. 

Evan Brechtel contributed.